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Archive for the ‘Web 2.0’ Category

Blogging from inside Yahoo! Open Mail

Posted by Girish Krishnan on December 30, 2008

Am testing the new wordpress app which pops up inside my Yahoo! Mail interface, and hence this post.
I havent blogged for quite a while, but this one feature sure drove me to try it out!

check out the yahoo blog post on the new application features that are being introduced in Yahoo! mail.
There are seven applications which are available for the beta users to try out, and i find Xoopit (pulls up photos out of your mails and shows them together) the best of the lot. Greetings and WordPress applications also add to the occasional convenience.

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Signs of Life

Posted by Girish Krishnan on August 22, 2008

The concept of Signs of Life is core to any commercial venture in the retail space which is pitted against lots of competition. Imagine the following scenarios

  • Case 1 – Its a cold evening – You are hungry and are searching for a place to eat when you see two restaurants – one empty and the second one having a lot of people. You don’t have any information about the quality of food in any of the cases.
  • Case 2 – Same situation – You see two restaurants – one with a glass window showing a lot of people inside having piping hot food, another one which is completely closed for view.

In a world of asymmetric information, social influence could be a key signaling factor for people to make their decision. In the above cases when people are searching for a place to eat, there could be an implicit assumption that since many people are already eating in a restaurant it should be better than the other one. People tend to be risk averse in a lot of situations, and believe in taking decisions with some confidence as opposed to ones with none at all.

Similar cases could be drawn for Apparel stores, Fast food joints, Cafe shops, Gaming centers, and even for social networking sites. When websites leverage signs of life well,people gravitate towards them as opposed to the ones which just add to chaos in the world already filled with choice. Even in the case of human beings, a happy, cheerful talkative person shows better signs of life and will have increased interactions with the rest of the world than a reserved person.

To read more on social design and signs of life –

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No Trusting Bloggers?

Posted by Girish Krishnan on July 14, 2008

Came across a slightly old post on “Who people trust” in the online world

It’s not so surprising that bloggers come in the fag end of the list, and i believe the explanation for that is in statistics. Marketers should definitely read this post and act on it by practicing caution while spending marketing dollars on microsites or doing stealth messages on social networking sites and blogs!

But the key for a blogger is to build credibility. Numbers are sometimes mistaken when they are generalized. You cant possibly depend on a blogger to get advice on all your questions, but a close friend could tailor his insights to suit the context. Newspapers cater to a wide variety of topics and the edited content could give you a feeling of assurance across a wide variety of domains, but blogging probably suits better in niche areas. The study is probably flawed because it portrays the blogger as an unknown head, and doesn’t identify the relationship between a regular blogger and a regular reader.

Posted in Web 2.0 | Tagged: , | 1 Comment »

Track your diet with Yahoo!

Posted by Girish Krishnan on January 29, 2008

It is that time of the year to really start working out. Like many folks, loosing weight was that part of my new year resolution which hasn’t been given much importance and that is showing. A wedlock and few lunch invites later, my weight has shot up by 5 kgs!!  The time of the hour is sarcasm and a daily reminder of the excess flab i carry!

Looks like there is a rescuer after all – Check out the posting at this Yahoo! blog.

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Wiki Video at Tera Mera Idea

Posted by Girish Krishnan on December 26, 2007

Check out this site –

Its an effort by some of us to create a collaborative video leveraging technology to enable distributed development of creative work. A perfect example of the amazing turns that life takes, our video creation spurred another set of creative individuals to come out with a rock band called “Musafir” ( They recorded a beautiful song called “Nishani” for our video and now are in the road to achieve far greater successes!

Posted in Art and Entertainment, ISB, MBA Info-Sources, Web 2.0 | Tagged: , , , , | Leave a Comment »

Innovating under a tough environment!

Posted by Girish Krishnan on November 26, 2007

Here’s an interesting topic that gets universal attention – How to innovate under a tough environment?  I believe that more than innovating oneself, spurring innovation in an organization is a greater challenge. Can we create a process for innovation and write a ” Structured approach to Innovation for Dummies”? hmm, that one’s tough, probably doesn’t make sense trying too.

I recently read an article in the McKinsey Quarterly which speaks Gary Hamel’s views on Innovative Management, basically analyzing how to spur innovation in companies and the managements role in pulling this off. Helping people to become innovators seem to be the line of thought for Hamel. If a company has people trained with the tools to innovate, and oriented towards doing this on a continuing basis, then Hamel and Lowell (in this interview) say that there is a good chance that the firm would do well.

My point is more basic – i think innovation has a lot to do with constraints (Read the innovation sandbox by CK Prahlad) and some behavioral psychology. Imagine a person in a prison and wanting to get out, how does he do it? I don’t have too much experience in heists and breakouts, but i guess the first step is to understand the problem itself. For once you keep seeing and sensing the dinginess of the small room you are in and keep looking out at the endless sea through the only source of light in your room. Soon each neuron in your body gets acclimatised to the surroundings. Now you understand your problem or your constraints really well that for you it becomes almost involuntary to answer questions regarding them. Once you are mentally ready to take the risk,your mind doesn’t get cluttered with a million possibilities (- constraints should be viewed as helpful!) and you have a plan to execute!

Its tough to kill a man who doesn’t fear death, and similarly its tough to fail a man who doesn’t fear failure! Companies should try creating the ideal environment to innovate by imposing the constraints, nurturing fearlessness in its employees and feeding them with small successes. Getting back to the question we started with, innovating under tough environment is not rare, it is pretty much always the case.

Posted in Strategy, Web 2.0, Work Life | Tagged: , , , , , | 1 Comment »

Blog on Freshness!

Posted by Girish Krishnan on August 30, 2007

Some very valuable tips to keep your blogs afresh from a Marketing Prof 🙂 , Check out this link. Many of us write for ourselves and not for our readers.That list has me on its rolls whether or not you are there!!

For me my blog is the place where i record some of my ideas and thoughts. It has yet not fully developed into a place where i can bounce these ideas on a reader and get lots of feedbacks. I dont have a business goal set on the number of page views i want to get and i dont really try to boost up my traffic. The only goal i had in mind is to share some of my ideas and help myself think through some of them under the pretext of posting into the blog. Blogging does improve your writing skills – both in terms of the speed in which you can jot down quality stuff and also to assess the completeness of a post.

But i surely agree it doesn’t harm trying to increase the user base – the more audience one has the merrier! I plan to publish my goals in a day or two.

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Posted by Girish Krishnan on August 29, 2007

There are some events in the history of earth that serve as indicators of certain changes/characteristics of human behaviour. Similarly there are movies which come up with disruptive techniques that change filmmaking altogether.

Check this post by Paul Kedrosky entitled Open Source Attention Deficit Disorder Measurement. He writes:

There are stories making the rounds about people becoming nauseated while watching the popular new movie "The Bourne Ultimatum" Not because they movie is so bad, but because the shot lengths are so short, averaging (apparently) something like two seconds. In some people that sort of thing — alongside fast camera moves — seemingly induces vomiting. Fascinating.

That, however, got me thinking. Many people, myself included, think movie shot lengths are getting shorter and edits closer together. It is, to one way of thinking, a reflection of our collective attention deficit disorder….

So, is it true? Have shots gotten shorter over the years? Until recently that wasn’t something on which you could readily find data, but now you can at least begin to, courtesy of a growing database of public movie shot-length data at Cinemetrics.

As he points out, may be "The Bourne Ultimatum" indicates that the average attention span of people have decreased over the years. The world is apparently getting dominated by restless go getters who find it really difficult to adjust to a calm, laid back lifestyle be it in work or in personal life. The older slow movies which had long shots no longer hold people engrossed, and probably just get them bored. May be all avenues of business should take a cue from this .. what say?

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Winds of Change

Posted by Girish Krishnan on August 23, 2007

Recent Advertising spend figures in US indicate a clear trend that more and more advertising spending is getting redirected to the internet from TV, Radio and Print media. Check out this post.

You might also be interested to have a look at this article by Joel Achenbach in the washington post too. It is a cynical view of the impact of internet proliferation on print media,and i strongly believe that a confirmed behavioral shift has happened amongst the new age demographic segments which is mostly irreversible.

As apparent from the above pieces, these are scary times for large Newspaper corporations. If you ask me, there are two main points any good newspaper delivers on – The first would be articles of relevancy (recent news items) and the second one, articles of depth (literary articles or opinions by analysts). The downside of a reading a newspaper is that it is a package deal – there are lots of news items which are irrelevant to a reader, and skimming them is avoidable.

With the advancement of the web and its availability into highly accessible personal devices, the business models of newspapers are under threat. The advent of blogs very often give first hand insights into issues as compared to second order reporting available in newspapers. The real time delivery of news items in the internet further dilutes the importance of the traditional newspaper.Good in-depth articles that analyze issues in detail and those which are built of literary strength still have a good market and that is only remaining core-competency of newspapers. Another grave internal threat is awaiting these newspapers – that is the columnists themselves going independent. It is only a matter of time that good writers figure out a better means of making money than working full time in an aging newspaper corporation.

How can newspapers reinvent themselves now?

Tech Tags: Newspapers, Advertising, Internet,Google Revenue, Web 2.0 Business Model, Yahoo!, Google, Columnist,Internet proliferation

Posted in Web 2.0, Work Life | 1 Comment »

Researching on Influence

Posted by Girish Krishnan on August 9, 2007

Influence as a term amazes me. Its tough to unravel the possibilities that could unlock in front of us if only we are able to comprehend the various nuances of this word and of course, demonstrate it in the real world. Most of us do our interactions with people involuntarily and keep creating mental impressions on them which we are ourselves unaware of. We take that up for study and to reach a conclusion only in rare circumstances – for eg: if someone is seemingly upset with you , then you start analyzing where things went wrong and what previous impressions the person probably had about you.

People are interested to know about Influence at various levels – from politicians to company leaders to the common man on the street, everyone feels happy if they get a good feedback about their actions. In other words, a pulse check on each person’s or organization’s influence towards their social circle is required to reveal an important indicator of survival and doing well.

In order to understand “influence” better I plan to take assistance of statistics. A diverse sample of people collectively reacting to various news items will be a good pulse check for the world to have. If this sample is properly chosen and constitutes of some really learned new generation managers, may be it becomes biased by not representing the normal public, but it does still represent a community which understands the impact of news items in far greater detail than the normal public. Watch out this space to know more about our effort to contribute to the world a pulse check feedback on Influence!!!

I’d say the concept rhymes with “The Wisdom of the crowds” theory as “The Wisdom of the wise” theory! I believe that the latter can do better advice to organizations and people – The word crowd is a turn off at least for me – it rarely behaves wise, and i like my own space in every sense!.

Tech Tags: Research On Influence, Influence, New Business Models,News, Web 2.0, Creativity, Collaboration

Posted in Cryptic or philosophical!, Web 2.0, Work Life | Leave a Comment »