The KSeeker

In Search of Knowledge…

How do you value your blog?

Posted by Girish Krishnan on August 4, 2006

Blogs may soon be in the news for the sky rocketing amount they are sold for. In 2005, AOL bought Weblogs inc for a price somewhere between $25 million and $40 million.

Check out Blogshares  – a fantasy stock market for weblogs!

There is also an interesting link on the web which does a quick valuation for you!

My blog comes out with pretty decent worth for a week old blog! Let me know if there any buyers out there? You are getting a great deal, you may regret if you dont bid now 🙂

Valuing a blog could be really interesting – I certainly want to do a detailed analysis one day  😉 But prima facie, i feel that these factors need to be considered –

  • Number of Incoming links
  • Number of Outgoing links
  • Number of hits (/day, /month, /year)
  • Number of Feed subscribers
  • Revenue generated
  • Number of Revenue streams (the more the better – diversification reduces risk here too)
  • Public Sentiment about the blog (blog category and its future potential matters)
  • Brand Value of the blog (Should seperate the brand value of the author)
  • Design, UI, Artwork
  • Content Value

A detailed post on this will follow….


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